ODBC is the most common data interface used by BI, data analysis and reporting applications for relational data connectivity. Simba is the ODBC expert, and we chose its technology to enable access to the Hortonworks Data Platform because it offers our customers the broadest compatibility with SQL-based applications.' 'Simba''s Apache Hive ODBC Driver technology makes it easier for our customers to harness the power of their Big Data using popular and familiar BI and analytics applications. 'Hortonworks makes Apache Hadoop easier to consume and use in enterprise environments,' said Shaun Connolly, Hortonworks'' VP Strategy. Choosing Simba''s Apache Hive ODBC Driver with SQL Connector enables Hortonworks to give its customers easy access to their data for Business Intelligence (BI) and analytics using the SQL-based application of their choice.

VANCOUVER, BRITISH COLUMBIA-(Marketwire - Oct 11, 2012) - Simba Technologies, the industry''s Open Database Connectivity (ODBC) expert for Big Data solutions, announced today that it has partnered with Hortonworks, a leading commercial vendor of Apache Hadoop, to provide ODBC access to Hortonworks Data Platform.

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